Content that generates quality leads…

… and helps them navigate their buying journey—through conversions and beyond.

“Disha supported us in our transition from a formal technical blog to a more conversational and engaging one and by that helped us drive up our reading percentage and conversions. Not only that, but she proved her capability to learn a complicated technical subject (software coding), research new topics and find refreshing angles.”

Maya Rotenberg, VP Marketing at WhiteSource

You’re…

A SaaS or IT business looking for additional support to execute your content strategy (for ad hoc assignments or regular contributions)? Let’s collaborate.

A design or development agency? Let’s work on your content (blog, case studies, newsletters, etc.) to keep all the new and repeat work  coming in…

I’m actively seeking a more commited part-time-ish content role in an IT firm or SaaS company. I even have experience working in such an arrangement  for a US-based  (remote-first) SaaS provider (Convert Insights, Inc.).

Services

Content Writing

My super power lies in long-form “SEO” writing. This content does three things for you… 1) It improves your search visibility… so you show up more often on the first results page of Google or even in the top three search results. 2) It generates direct search leads (when targeting commercial-intent keywords). 3) It helps with content-assisted conversions. B2B leads have about 20 “touches” while still warming up—blog posts serve a lot of these!

Copywriting

While I think content writing came naturally to me, copywriting is something I had to learn eventually as it needs more collateral to move leads through the sales funnel! Think landing pages, case studies, brochures, email autoresponders, and newsletters.

Email Marketing

When I worked as a full stack digital marketer, I spent about 35% of my time with emails, sending thousands of emails almost every week. The email channel actually helped me generate the sales I needed to hit my monthly targets. I’d love to help you with emails – writing, setting them up in your email service solution, A/B tesing, and more.

Some of my work…

Mobile app paywall A/B testing: How to get started

A hands-on guide to app paywall optimization. Check it out.

How to create personalized mobile app paywalls

A deep dive into mobile app paywall personalization. Check it out.  

Mobile app onboarding: How-to, best practices, and examples

A primer on mobile app onboarding. Check it out.

“Disha’s contributions as a tech writer for the Adapty.io blog have been invaluable. During our year-long collaboration, she has consistently delivered high-quality, well-researched articles that resonate with our audience interested in mobile subscription management. Her articles are not only popular in terms of numbers. They genuinely address the pains and needs of our clients, demonstrating her deep understanding of the subject matter. Her professional approach and her ability to create content that feels personal in an era of automated writing is truly commendable.”

Maya Shamray, VP of Marketing at Adapty.io

“Disha spent over one and half years working at Convert.com in different content roles, starting as independent content writer for some individual pieces at doing the full research on each topic. We have seen that she is consistently able to bring one of the highest traffic volumes and backlinks per article... her content ranks well for qualified lead generation.”

Dennis van der Heijden (Cofounder, Convert Insights, Inc.)

“Delivers great work, very creative and does great research. Delivered work is punctual and helped us greatly improve SEO rankings.”

Computicate PSA

Get in touch…